GOOD BAD DESIGN

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Portfolio

Some of the brands on which I’ve worked.

Daniel Lewington - Career - Brands

And some of the work that has been produced.

Awards
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2005 Barclays Kiosk – Winner New Channels Innovation -  Bank Technology Awards
2004 IMAA Consumer product and Services – Lynx Pulse
2004 NMA Effectiveness Awards 2004, Digital Advertising – Lynx Pulse
2004 Revolution Awards, Creative Award – Lynx Pulse
2003 Cannes Cyber Lions Short List – Lynx Pulse
2003 Cannes Cyber Lions Short List – Lynx Lips
2003 BIMA Award for Best Integrated Campaign – Lynx Pulse
2003 Ginsters Worst Ad Ever – Lycos Top 10 Viral
2003 IAB Creative Showcase – Ginsters Viral
2002 Cannes Cyber Lions only UK finalist – Xbox playmore.com
2002 Travel Gazette Best Travel Site – Travelocity.co.uk
2001 BIMA Best Home Reference & Learning – Tweenies: Ready To Play
2001 Gold – Rightstart Toy Awards 2000 – Tweenies: Ready To Play
2001 Amazon Top 10 Bestseller – Tweenies: Ready To Play

Effectiveness Examples
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Barclays Kiosks
350% increase in bank transaction volumes
Usage grew exponentially since deployment.
Is now an invaluable route-to-market for Barclays.

Xbox
1M unique visitors
630k unique downloads of launch advert

Axe Lips
2M unique visitors.
Average visit time 7 mins
15% conversion from Tell A  Friend

Travelocity
5 x increase in high margin, non-air product sales

Barclays Loans Redesign
1,800 extra applications in month 1
40% increase in applications online

Unilever
100% penetration within target group
26,000 unique users – approximately 15% of all employees
48% of all users visit at least once a week

What’s GOOD BAD DESIGN?

We come across things every day that we think are great. Work in the way we want, look super, feel right...that sort of thing.

We also come across things every day that don't quite work the way we would like.

These aren't necessarily massive things. But they tend to be the things that make people buy something again or try something different. They can be the difference between profit and loss.

Work Profiles

What Am I Up To?

I, Daniel Lewington, live in London again and work at Apsmart. I spent last year in Hamburg with my partner, learning German and working at SinnerSchrader. It was great but then the Apsmart thing came up and I couldn't turn it down.

Great decision.

And before Germany, I'd been living in London (about 15 years) working for a number product/service/interaction/online design agencies. There's more information on the other pages.

Or you can look at my LinkedIn and/or Xing profiles.

When not working travel, play football, cycle, swim and see friends. Life stuff.

friendfeed

Polite of Cameron to send congrats Obama. Wonder if that was the result he was hoping for?

Wednesday 4:01

Must not enjoy footage of Republicans crying. Can't help wondering if they display the same sorrow with regard to social inequality.

Wednesday 3:51

Got a few new followers after Creative Mornings. Thanks for coming along. Hope it was worth it. If not, at least there were croissants.

Sunday 10:58

Bookmarked a link: None

Sunday 6:54