‪Lorenz-Schütze C. & S. Rautenberg Zahnärzte‬, Hamburg

Good or Bad: ★

After a few bad posts in a row, one could start to think there was nothing in this world I thought was good. Naturally that’s not the case.

One the way back from the swimming pool today I noticed this dentist’s sign. In a world full of signs, this one really is echt super. Uncomplicated and impossible to misinterpret.


Many find a visit to the dentist a little daunting. This is professional, friendly and welcoming without being childish and condescending.

Don’t know how good a dentist it is though.

BusinessLorenz-Schütze C. & S. Rautenberg Zahnärzte
AddressOsterstraße 5
20259 Hamburg

Easyjet Traveller Magazine

Good or Bad: ☆

A photoshoot in a recent edition of Easyjet Traveller magazine showed models posing in the Memorial to the Murdered Jews in Europe, a memorial in Berlin to the Jewish victims of the Holocaust. Regardless of whose fault it is, how on earth could that have been thought of as a good idea? Didn’t anyone think, at any point, that there may be something not quite right?

I’m not sure it’s within the remit of this blog to post on this but I’m so astonished that I can’t help myself.

It’s so bad.

Story at W&V

Story at Huffington Post

ProductEasyjet Traveller Magazine
PriceFree on flights and some articles are available online

Levis Germany – Site Search

Good or Bad: ☆

On a product site Search has to be the most important piece of functionality (or at least in the top 3). Therefore it’s worth expending quite a bit of energy getting it right. If people can’t find things then they can’t buy them. You can knock Google as much as you like but they do provide a good search. Used by practically everyone, people increasingly expect all searches to work as well.

On the weekend I was given the details of a pair of jeans in the Levis store in London. Very helpful. Typed ‘Vintage Tide’ into the search and got this:


This is not good. No suggestions of other products, no repetition of the original search term, an ‘off-brand’ typeface and odd choice of language. But perhaps it was just my search terms.

Just to check, I ran a few other searches (click-path below in gallery).

The first was for their Superskinny jeans. Search term was “skinny”. No results.

A search for “superskinny” returned results.

Question: How many users are going to type exactly the right name? Why gamble when the fix is so easy?

The second was a search for “vintage”. The use case here is that we have someone looking for vintage jeans (a lucrative market) but isn’t sure if Levis do any. So it’s simply go to the site and type in ‘vintage’. There’s no mention on the home page.

No results.

But a look in the Collections area of the site reveals that one of the four main sections is Levis Vintage Clothing.

None of these are hard to fix.

I wonder why they insist on pushing vistitors to a domain called when everyone I’ve ever met ever refers to them as Levis. With an ‘s’. They own the domain.


SiteLevis Germany

Carstens-KERAMIK Namenbecher

Good or Bad: ☆

Every name is something special. So why not buy a mug that’s identical to 25,000 other mugs?

Title field

And don’t forget. Jeder Name is lieferbar…!

Manufacturers Price€6,90

Sky Player on Xbox

Good or Bad: ☆

So you spend an enormous amount of money on development and then hobble yourself within the first couple of screens. Anyway, here’s a short limp around the interface.

ProductSkyplayer on Microsoft Xbox 360
Manufacturers PriceFree with Sky subscription.
Some services available free after signing up for a Skyplayer account.
Pay per programme available using Xbox Points.


We come across things every day that we think are great. Work in the way we want, look super, feel right...that sort of thing.

We also come across things every day that don't quite work the way we would like.

These aren't necessarily massive things. But they tend to be the things that make people buy something again or try something different.

Work Profiles

What Am I Up To?

I, Daniel Lewington, live in London again and work at Apsmart. I spent last year in Hamburg with my partner, learning German and working at SinnerSchrader. It was great but then the Apsmart thing came up and I couldn't turn it down.

Great decision.

And before Germany, I'd been living in London (about 15 years) working for a number product/service/interaction/online design agencies. There's more information on the other pages.

Or you can look at my LinkedIn and/or Xing profiles.

When not working travel, play football, cycle, swim and see friends. Life stuff.


Polite of Cameron to send congrats Obama. Wonder if that was the result he was hoping for?

Wednesday 12:01

Must not enjoy footage of Republicans crying. Can't help wondering if they display the same sorrow with regard to social inequality.

Wednesday 11:51

Got a few new followers after Creative Mornings. Thanks for coming along. Hope it was worth it. If not, at least there were croissants.

Sunday 18:58

Bookmarked a link: None

Sunday 13:54