Gimme Friction Baby

Good or Bad: ★

Microsoft recently reported worldside sales of 39M for the Xbox 360. PS3 pre-Christmas figures were around 23M and the Wii is in excess of 50M. That’s over 110M consoles sold worldwide.

Nintendo DS sales in the UK have passed the 10M mark. Nintendo reckon 1 in 6 people own one. Throwaway anecdotal evidence suggest that this may well be true. I have one. My niece and nephew have one each. My mother has one.

On the PC, World of Warcraft now has over 14M subscribers. That’s equivalent to the population of Portugal or Greece or Guatemala all playing just one game.

And then there’s Casual Gaming as well. EA CEO John Riccitiello guessed at there being 1 billion active gamers in the world today. If you look at Gimme Friction Baby you can see why this number might actually be right. And why it’s going to keep getting larger.


It’s extremely simple and playing it makes more sense than me trying to describe it. It contains all the pleasures of puzzlers like Tetris and Puzzle Bobble but without the speed up making it a touch more sedate and contemplative. The control system is extremely easy and accurate. Simple graphics mean that you concentrate on the job at hand and collision detection is flawless.

It’s totally non-threatening and extremely welcoming with a gentle learning curve. A cerebral, interactive way to while away an awfully long time.

More anecdotal non-data alert. I introduced this to my brother, mother, niece, nephew, father and girlfriend and all of them enjoyed playing. Now we’re a family who like to play games but we all have individual tastes and competencies. This was an excellent leveller.

Casual Games are massive and will grow and grow until they are indivisible from our other entertainment channels. Gimme Friction Baby shows you why.

And Happy New Year.

GameGimme Friction Baby
DeveloperWouter Visser
PublisherGimme Five Games

‪Lorenz-Schütze C. & S. Rautenberg Zahnärzte‬, Hamburg

Good or Bad: ★

After a few bad posts in a row, one could start to think there was nothing in this world I thought was good. Naturally that’s not the case.

One the way back from the swimming pool today I noticed this dentist’s sign. In a world full of signs, this one really is echt super. Uncomplicated and impossible to misinterpret.


Many find a visit to the dentist a little daunting. This is professional, friendly and welcoming without being childish and condescending.

Don’t know how good a dentist it is though.

BusinessLorenz-Schütze C. & S. Rautenberg Zahnärzte
AddressOsterstraße 5
20259 Hamburg

Knog Skink

Good or Bad: ★

Music: Ochre – Vegas on Benbecula Records
Many thanks to Carsten and Anne for the new light.

ProductKnog Skink
Manufacturers Price€28.46
Related PostsCatEye Lights

BMW Compact (E36) Clock

Good or Bad: ★

Recently we switched to winter time so clocks all over the place needed changing. This is in my girlfriend’s car.

Simple interface. No need to be any more complicated.
Excellent visual and aural feedback.
Graduated acceleration well weighted.
Am also keen on the interface design – simple face, good contrast for contantly varying light conditions.

ProductBMW Compact (E36) Clock
Second-hand Price£5 (eBay)

Rock Band iPhone

Good or Bad: ★

How I came to it:

Rahul: Rock Band on iPhone. Most polished game on the platform?
Buying now. Hope it doesn’t run like a dog on my phone.
That’s a really really good game. Playable. Fun. Most surprising of all – responsive. Turns the iPhone into an almost feasible gaming option in my opinion. Just getting the basics like transitions right makes all the difference. Thanks for the tip.

I must apologise for saying ‘you get the score at the end’. But I think you know what I mean.

And any missed notes were purely to demonstrate the ‘fail’ system.

ProductRock Band iPhone
Price£5.99 (iTunes App Store)


We come across things every day that we think are great. Work in the way we want, look super, feel right...that sort of thing.

We also come across things every day that don't quite work the way we would like.

These aren't necessarily massive things. But they tend to be the things that make people buy something again or try something different.

Work Profiles

What Am I Up To?

I, Daniel Lewington, live in London again and work at Apsmart. I spent last year in Hamburg with my partner, learning German and working at SinnerSchrader. It was great but then the Apsmart thing came up and I couldn't turn it down.

Great decision.

And before Germany, I'd been living in London (about 15 years) working for a number product/service/interaction/online design agencies. There's more information on the other pages.

Or you can look at my LinkedIn and/or Xing profiles.

When not working travel, play football, cycle, swim and see friends. Life stuff.


Polite of Cameron to send congrats Obama. Wonder if that was the result he was hoping for?

Wednesday 12:01

Must not enjoy footage of Republicans crying. Can't help wondering if they display the same sorrow with regard to social inequality.

Wednesday 11:51

Got a few new followers after Creative Mornings. Thanks for coming along. Hope it was worth it. If not, at least there were croissants.

Sunday 18:58

Bookmarked a link: None

Sunday 13:54