GOOD BAD DESIGN

Icon

Levis Germany – Site Search

Good or Bad: ☆

On a product site Search has to be the most important piece of functionality (or at least in the top 3). Therefore it’s worth expending quite a bit of energy getting it right. If people can’t find things then they can’t buy them. You can knock Google as much as you like but they do provide a good search. Used by practically everyone, people increasingly expect all searches to work as well.

On the weekend I was given the details of a pair of jeans in the Levis store in London. Very helpful. Typed ‘Vintage Tide’ into the search and got this:

levis4

This is not good. No suggestions of other products, no repetition of the original search term, an ‘off-brand’ typeface and odd choice of language. But perhaps it was just my search terms.

Just to check, I ran a few other searches (click-path below in gallery).

The first was for their Superskinny jeans. Search term was “skinny”. No results.

A search for “superskinny” returned results.

Question: How many users are going to type exactly the right name? Why gamble when the fix is so easy?

The second was a search for “vintage”. The use case here is that we have someone looking for vintage jeans (a lucrative market) but isn’t sure if Levis do any. So it’s simply go to the site and type in ‘vintage’. There’s no mention on the home page.

No results.

But a look in the Collections area of the site reveals that one of the four main sections is Levis Vintage Clothing.

None of these are hard to fix.

I wonder why they insist on pushing vistitors to a domain called eu.levi.com when everyone I’ve ever met ever refers to them as Levis. With an ’s’. They own the domain.

Komisch.

SiteLevis Germany

Category: Bad, Digital, Service

Tagged:

Leave a Reply

What’s GOOD BAD DESIGN?

We come across things every day that we think are great. Work in the way we want, look super, feel right...that sort of thing.

We also come across things every day that don't quite work the way we would like.

These aren't necessarily massive things. But they tend to be the things that make people buy something again or try something different. They can be the difference between profit and loss.

Work Profiles

What Am I Up To?

I, Daniel Lewington, live in London again and work at Apsmart. I spent last year in Hamburg with my partner, learning German and working at SinnerSchrader. It was great but then the Apsmart thing came up and I couldn't turn it down.

Great decision.

And before Germany, I'd been living in London (about 15 years) working for a number product/service/interaction/online design agencies. There's more information on the other pages.

Or you can look at my LinkedIn and/or Xing profiles.

When not working travel, play football, cycle, swim and see friends. Life stuff.

friendfeed

Polite of Cameron to send congrats Obama. Wonder if that was the result he was hoping for?

Wednesday 4:01

Must not enjoy footage of Republicans crying. Can't help wondering if they display the same sorrow with regard to social inequality.

Wednesday 3:51

Got a few new followers after Creative Mornings. Thanks for coming along. Hope it was worth it. If not, at least there were croissants.

Sunday 10:58

Bookmarked a link: None

Sunday 6:54